For anyone interested in floristry, the Boerma Instituut has an active Youtube Channel with tons of floristry related content.
From 1,5 hour long livestreams to short floristry demonstrations, from interviews with growers to reports on floristry events, there’s a lot!
Ramping up activity on our Youtube Channel
We started the channel in 2020, when the world was slowed down a bit. After 2022, things around the world picked back up, so our activity on Youtube kind of slowed down as well.
Now we have a new team member, specifically for things like Youtube!
His name is Wijnand Beijer and he’s been editing things like our World Cup Floral Art series, where we posted an update on what happened during the world cup every day. But also our video on the new Fleuramour: Féerie Florale, a big floral design event in a castle.
Now we’re also going to post a monthly behind the scenes at Boerma vlog called “Behind the Blooms“. The first one was about what happened in November: The International Master Florist Education, demonstration by Frédéric and Mike Boerma and of course the VBW Flower Cup!
Be kept up to date
If you’d like to be kept up to date about our latest releases, subscribe to our channel!
You can really find hours of floristry videos if you haven’t checked it out yet.
Livestreams
We are continuing our monthly Livestreams. For example, Tomorrow we are going live with the Last Livestream of the Season.
Jacqueline and Mike will be creating some Christmas designs to inspire you for your own decorations!
Behind the Blooms
If you’ve missed our latest behind the blooms you can watch it here:


