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Special Floral Event Design with Schaffer Designs


Everything is bigger in the United States! This goes for weddings and floral events just the same!
The Special Floral Event course will be taught by Bill Schaffer and Kris Kratt, both award winning Event Florists with years of experience on the subject matter.
They are specialized in these types of events, from corporate parties to weddings with over 800 guests.

Bill Schaffer and Kristine Kratt holding their trophee at the Philadelphia Flower Show
Bill Schaffer & Kristine Kratt from Schaffer Designs

Large Scale Floristry

These type of productions take a lot of careful planning, delegating and concepting.
From calculating the amount and cost of flowers in a flower wall, to building and making the actual installments, it will all be part of this course.

We have had the pleasure to meet Bill and Kris years ago and over time joined their team to help create their amazing exhibits at the Philadelphia Flower Show (Which won gold multiple times).
They have a lot of respect for the craft of teaching and have a deep desire to share their accumulated knowledge with you; the future of this industry.

Some of the most fun experiences in the the flower business are to create flower arrangements for bigger weddings and events. How great is it to be able to make this type of specialist flower work? Good designers that work well in teams are in high demand!

Making a big foundation for a flower arch, creating a stylish decoration for a company event, dinner, wedding or other memorable event, all techniques for these arrangement types will be handled during this Special Floral Event course.Combine the fact that you will be taught by two of America’s biggest event designers with the fact that 2024 marks the 44th anniversary of our school, this year’s Special Floral Event Design Course will be even more special!

Large Room Decoration by Schaffer Designs
Large Room Design by Schaffer Designs

Schedule of this Program

Day 1: Mastering the Fundamentals of Event Design

Morning Session

– Introduction to Large Event Floral Design;
– Understanding Client Vision and Goals;
– Design Principles and Floral Selection;
– Case Study: Real-World Floral Design Project: * Recipe Management and Pricing;
– Live Demonstration: Intimate Floral Table Design;
– Hands-on Exercise: Creating an Intimate Floral Table Design.

Afternoon Session

– Floral Design Review and Group Discussion;
– Live Demonstration: Elevated Floral Centerpiece;
– Hands-on Exercise: Creating an Elevated Floral Centerpiece.

Day 2: Scaling Up and Team Building

Morning Session

– Designing for Scale and Impact;
– Working with Large Containers and Structures;
– Concept Development and Mechanics;
– Case Study: Large-Scale Floral Event Design;
– Live Demonstration: Dramatic Focal Feature;
– Team Building Exercise: Creating a Dramatic Focal Feature.

Afternoon Session

– Team Building Exercise: Completing and Presenting Designs;
– Case Study: Mathematical Analysis of a FLOB (Floral Object);- Live Demonstration: Creating a FLOB;
– Hands-on Exercise: Collaborative Group Project.

Day 3: Advanced Techniques and Large Event Installation

Morning Session

– Advanced Techniques for Large Event Design;
– Logistics, Team Management, and Time Management;
– Case Study: Entryways, Step & Repeats, Showstoppers;
– Live Demonstration: Creating a Large Event Installation.

Afternoon Session

– Team Building Exercise: Large Event Installation Design;
– Hands-on Exercise: Team Building Large Scale Design;
– Final Presentations and Certificates.

Flower Entrance by Bill Schaffer and Kristine Kratt

Flower Entrance by Bill Schaffer and Kristine Kratt

Course dates 2024

Tuesday September 3rd to Thursday September 5th.
Class starts each day from 09.00 and lasts until about 17.00, but sometimes it’s possible that we finish earlier or later.

Large Room Design by Schaffer Designs
Large Room Design by Schaffer Designs

All-Inclusive

All necessary materials to create the arrangements are included in the price. As well as lunch with some beverage options, coffee/tea during coffee breaks.

The course fee is € 1250,-

Not included are tools. We recommend you to at least bring your own pruning shears, florist knife and a wire cutter.
When you do not have these, you can buy them in our physical shop on location or order them through our website.
If you order them in advance, we will have them ready for you on the day of the course.

Wedding Ceremony Area decorated with flowers by Bill Schaffer and Kristine Kratt
Wedding Ceremony Area decorated with flowers by Bill Schaffer and Kristine Kratt

The necessary materials include:

  • all needed flowers & leaf materials;
  • all bases/containers needed;
  • all side materials, like ribbon, beads, pins and feathers;
  • flower tape and all necessary wire types;
  • Boerma Instituut Certificate of participation in English.

The Special Floral Event course is taught in English.

Large Room Design by Schaffer Designs
Large Room Design by Schaffer Designs

About Bill Schaffer and Kristine Kratt

You can learn more about Bill and Kris on their website.
Click here for more info.

@ 09:00 - @ 17:00


Event Categories: , , , ,
€1,250.00

Details

Start:
@ 09:00
End:
@ 17:00

Cost:
€1,250.00

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